Web Summit 2024: A Marketer's Perspective
- Kamelia Galibardova
- Dec 5, 2024
- 3 min read
Attending Web Summit 2024 in Lisbon for the first time was a transformative experience for K Consulting Ltd. The event brought together over 71,000 attendees from 153 countries, including CEOs, startups, investors, and media representatives, creating a vibrant mix of global perspectives.
The Power of People
While the Web Summit showcased groundbreaking technologies and thought-provoking talks, what stood out most was the people. The energy of face-to-face meetings, spontaneous conversations, and genuine exchanges of ideas reminded us why events like this are essential. Technology may be at the forefront, but human relationships drive real progress. Being part of such an interconnected community highlighted the importance of collaboration in today’s fast-moving world.
Where the magic happens
People | Innovation | Collaboration
AI Takes Center Stage
One of the most talked-about themes this year was the evolution of AI.
From keynote presentations to startup pitches, AI was everywhere—pushing boundaries, solving problems, and raising questions.
At K Consulting, we were happy to be part of these incredible sessions, leaving deeply inspired by the powerful insights shared by the keynote speakers and panelists. Several sessions stood out and truly left a lasting impression on us.
"Emotion AI: Understanding Customer Experience Beyond Digital" by Anton Timashev showcased how AI can decode customer emotions in real-time, reshaping personalized experiences.
"The Power of People" with Marco Bassetti and Steve Knight INSEAD Adjunct Professor of Business Communication and nancy tartaglione emphasized the irreplaceable value of human creativity alongside AI.
"Marketing Mastery in the AI Era" by Don McGuire and André L. Miceli explored how to separate impactful AI tools from gimmicks for long-term marketing success.
"Navigating the Deep Ocean of AI with Human Intelligence" by Magnus Ohlin stressed the importance of human insight in driving AI innovation.
"Know Your Audience: The Power of Social Listening" highlighted how brands can align values with audience expectations through social listening, led by Abeer Alessa David Savage and other panelists.
"Women in Leadership" inspired actionable strategies for empowering diverse leaders, featuring Antoinia Norman Minna Taylor and Katarina M.V. Galic.
"Meet the Adobe Experts" Adobe showcased how generative AI accelerates creativity and team productivity.
"Human Intelligence and the Future of Work" by Eric Mosley discussed the enduring importance of creativity and emotional intelligence in AI-transformed workplaces.
"You Can’t Sell Thirsty" by Joey Camire challenged brands to abandon predictable narratives and embrace bold creativity.
"Will Gen AI Generate Value for the Corporate Landscape?" explored how BT Group used AI to transform customer service with Michael Park and Alex Bell.
"Navigating the EU AI Act" highlighted compliance challenges and ethical opportunities in AI deployment, led by Shelley McKinley.
"Culture x Commerce" with Pharrell Williams and Frank Cooper III explored how culture and creativity drive business innovation.
"The Great AI Debate" featured Max Tegmark Thomas Wolf and Nicholas Thompson debating the ethical dilemmas and societal risks of AI's rapid development.
Also, the Press Conference with the European Investment Fund reinforced the importance of collaboration between governments and businesses to drive growth - António Vicente Pedro Reis Marjut Falkstedt.
Breaking Grounds and Building Bridges
We were especially honored to be partners of #BreakingGrounds, showcasing over 100 entrepreneurs, innovators, investors, and leaders representing Bulgaria on the global tech stage. Watching their work in action was incredibly inspiring, and we couldn’t be more grateful to the #BreakingGrounds team for creating a space that fostered innovation and collaboration. It was a powerful reminder of the importance of supporting initiatives that amplify diverse voices and ideas. Thank you Teodor Antonio Georgiev Kristiana Kuneva Irina Obushtarova.
The Power of People
Lessons for a Marketing Agency
As a marketing agency, the Web Summit wasn’t just an event—it was an opportunity to learn, connect, and grow. We left Lisbon with our heads buzzing with new ideas and strategies. Above all, the summit reinforced what we’ve always known: MARKETING is not just about selling a product—it’s about BUILDING RELATIONSHIPS. It’s about creating genuine connections with audiences, understanding their needs, and finding ways to provide value in a rapidly changing landscape.
Thank You Web Summit 2024
To everyone we met, collaborated with, or simply shared a moment with at Web Summit 2024— Thank you. The conversations, connections, and ideas exchanged will shape not only our work at K Consulting but also how we think about the future of marketing and technology.
See you all at Web Summit 2025!
Comments